You know, there’s something to be said…

for a simple can.

Let’s appreciate the fact that, in the face of cans reminiscent of 70s rock art or 80s neon fevers, we can have cans like this one, which looks almost painfully simple.  However, it captures the shape of the sun (the black dot), the colour of sunlight (“33 Acres of Sunshine”), and the (approximate) colour of the beer.

The best way to draw attention to yourself in this market might be to simplify. Perhaps this is the little yellow dress of beer cans?