for a simple can.
Let’s appreciate the fact that, in the face of cans reminiscent of 70s rock art or 80s neon fevers, we can have cans like this one, which looks almost painfully simple. However, it captures the shape of the sun (the black dot), the colour of sunlight (“33 Acres of Sunshine”), and the (approximate) colour of the beer.
The best way to draw attention to yourself in this market might be to simplify. Perhaps this is the little yellow dress of beer cans?
I think that this guy has said most of what needs to be said when it comes to what smaller breweries need to be thinking about when they name and label their beers. I believe it needs to be read and considered because shelf space is at a premium, especially in Portland and marketing your beer is a frequent source of discussion here.
There’s a great deal that can and has been said about the way Budweiser markets their beer but nobody ever looked at the name or label of one of their beers and got upset. There’s a reason for that and it is something those deciding to market those ales ought to be aware of.
Someone took umbrage at the label for a beer, and understandably so. The label is not very funny or clever as these things go and thus crosses into offense. So the question is, who says these labels are OK? Apparently, it’s this guy. Which is an interesting subject to me.
Not because a discussion about the treatment of women in the craft beer scene isn’t interesting or important to have, it just isn’t new. Anyone who has been paying any damned attention at all knows that that many women are often treated or portrayed unfairly so to take outrage at this all of a sudden just leaves me with the question: Where have you been?
No, what is more interesting to me at the moment is that there is a job out there, staffed by someone who wants to be called “Battle”, which exists to approve of the labels that beers get to have. Reading the entire article, I get why that position exists and it sounds fascinating. The job is clearly focused more on health issues than expression which is the way it ought to be, it is still a very interesting example of how expression can be monitored in our country.
Finally, I’m going to be out of town for the next week so the next post probably won’t be until the 25th. Cheers!