If you want the short version of the story, the BBC has you hooked up.
However, a lengthier and more interesting article (because it has more questions than answers) can be found at Digital Trends.
I’ll be away for PAX this weekend, so there won’t be another post until Monday, when I start the new Monday theme. The usual recuperation week of news stories and beers I drank in Seattle will follow.
Through the workings of the internet I became involved with Seamus Campbell’s Fearless Critic project, where 250 beers are reviewed by a panel, and then Mr. Campbell gathers up the comments and data and distills it into one page reviews. Last night was my first night helping with this project and we tried six different beers, took notes and then had a brief discussion. It was fun and low key, like these things ought to be-despite finding out I was rating such, erm, superlative beers such as Icehouse, Budweiser and Corona. Fortunately, better things are in the works.
Because 250 beers is a lot of beers. Take a look at the receipt:
You can imagine what we’re in for. As a matter of fact, I’ve even got a picture of some of the beers that are in the pipeline.
I’m told that’s not quite one-third of what we’re going to do. The good news is that there are teams of people to drink and rate these beers. However, Seamus tells me that there aren’t quite enough people on those teams. So if you live in Portland, have some time in the evenings for a project like this that looks like it’ll go for a month or so, like beer, and are interested in this, drop him a line. It’s only once a week so it won’t take too much time out of your schedule.
For those wondering, of the lagers I tried that night I liked Harp the best and would actually consider paying for one on a scorching day with a hot dog.