A friend sent me this story about the use of aluminum cups for the first time at the Super Bowl.
It looks like this has been something they’ve been road testing at college games in late 2019, and clearly it was liked well enough to give a go at one of the biggest sporting events in the country. Which is great news to me: anything that helps reduce waste is a definite win.
Reading this story about what is probably the most expensive pint in the world, I really hope that scientists are able to use what’s in those cans to analyze yeast and other materials to tell us more about how things have changed.
It’s a cool piece of history, no question and I’m glad they’ll be on display somewhere, too. I just am hoping that a little more will come of it.
Maybe I’m being naive though and there’s just no way to examine the cans and contents without ruining what makes them valuable. That would be unfortunate but I can certainly understand why they wouldn’t be given further examination.
Pretty neat: Corona is using six pack rings that feed instead of kill fish.
Sometimes, it’s worth it to have a company big enough to just throw money at a problem.
I dug this story about a small agricultural community in Japan using their hop growing industry to build up their town.
And I apologize for not having a post saying I’d be taking the Thanksgiving holiday off. It just skipped my mind! I hope everyone had a lovely holiday.
I think it’s fair to say that craft brewing in America changed the beer world. The rise of craft beer here has had an impact even on brewing cultures in Britain and Germany, which is saying quite a bit!
But it’s still cool to see how craft brewing is taking root in places that weren’t known for their brewing culture: check it out!
There are a great many things to find disturbing in this timeline. Maybe you don’t care about a lot of them, but if you’re reading this blog, water should definitely be one of them.
So, this story is as good a reason to get involved with opposing the disturbances of this timeline as any.
And before people try to point out that “breweries have their own water filtration systems” or anything along those lines, all I can say is: don’t focus on the tree in order to willfully ignore the forest.
It’s no secret to anyone paying attention that not only is our planet under the stresses of the climate crisis. Worse, the current leadership in government seems hellbent on ignoring any of these problems.
It seems like the only thing that matters is how much money can be squeezed out before things become entirely unsustainable.
So, if it takes businesses getting involved in protecting the environment in order to produce beer, so be it.
