Just chalk this story up as ‘another reasons large companies should be broken up’. Because I don’t think for a second that they aren’t trying to do similar things in the US-tech companies already do these kinds of things with our internet.
Also, if you have a $6.16 billion dollar share of the industry and your fines could hit a total of $250 million leaving you with 5.9 billion left, that isn’t a penalty, it’s just the cost of doing business.