Good & Bad

NPR did a story about what beer sales are telling us about the impact the pandemic/recession is having on the beer industry.
One element that stood out to me, though was this:

“You know, we didn’t really see craft or imports or super premium lose share in the last recession,” he says. That’s because, he says, the recession didn’t inflict as much pain on the class of people who tend to drink Session IPAs, artisanal Porters, Belgian Lambics and Saison pale ales. Likewise, in this pandemic and recession, craft beer drinkers are more likely to have the luxury of working remotely, keeping their jobs and spending a few extra bucks on beverages with flavor.

Now, on the one hand I’m thrilled that craft beer has been doing well. All things considered, well, anyway.

On the other hand, I cannot help but notice how the group of people who are able to support the industry are people who do not have to risk their lives. Unlike the people in the industry who make the thing they love.

 

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