How It Starts To End

With the sale of the CBA-which notably includes Portland’s Widmer brewing and Seattle’s Red Hook, here’s a bit of inside baseball on the subject.

According to the article, the former owners of Widmer have no regrets and I’m not here to insist that they should have them. But I can’t help feeling as if something important is now lost. That notion that the best thing you can do with a business is sell it to someone bigger feels…puny.

In addition, it’s interesting to see how the seeds can be planted for future exploitation. Perhaps exploitation is too strong a word but: from the very beginning, A-B was in position to take advantage of those breweries and to me, their being sold off was inevitable. There was never a plan to expand beyond what A-B was going to give them or get out from under A-B, and once A-B became ABInBev, it was too late.

Mark my words; in ten, fifteen years tops-long enough for those people who are working there now to forget that it was ever an independent entity-Widmer will no longer exist, even in name. It’ll be Budweiser’s Hefe and I think we’ll all be poorer for that.

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