Tonight, I’m having dinner with an old friend; she got a soju sampler, so I got the Chumchurum Soju. I figure I’m acting in the spirit of the evening, while freeing me from having to review a sampler tray and eat dinner at the same time.
This reminds me a lot of sake in flavor and texture, but it’s clear like vodka. I don’t really approve or disapprove of the Chumchurum: it exists and that’s fine. It just isn’t giving my tongue anything to latch onto.
But dinner has good company and that matters more than the quality of this drink. It’s an interesting paradox, right?
The more interesting a beverage tastes, the more I don’t mind drinking it alone. But the more interesting it tastes, the more I want to share it. Bland things are only acceptable when shared: at least you know you’re all in it together, then.