Buyer Beware?

Of the things I thought I’d ever have to worry about, exploding beer cans is not one of them.

But the linked article provides an interesting overview of the subject and is a reminder that with all the innovation that’s coming through the brewing industry, caution is also warranted. Not just because of off flavors, but because of what I can only think of as unforeseen consequences.

Consumers just do not have a reference for beer exploding, even if there are warnings on the can. That’s a whole new pickle to try and solve-and I have to ask: Is it even worth trying to retrain customers like this?

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