Audience Expansion

I remember reading a meme somewhere that went something like “If your idea isn’t available to the poor people, then it isn’t revolutionary”.

And I like that: only something that becomes available to everyone is actually able to change the fabric of things. While I’m sure there are plenty of instances where this wasn’t the case, pointing to achievements like running water, plumbing, electricity and (almost but not quite) internet, it’s fairly easy to prove how only when something is accessible at the lowest economic levels, do we see real changes.

Which is why I appreciate what this brewery in Denver is wanting to do. Above and beyond the incorporation of Mexican food and flavors into beer, there’s an attempt to reach out to the more economically marginalized people of Denver by making good but inexpensive ales. They don’t talk about it until the end of the article but they do talk about it.

How else are craft brewers and enthusiasts going to convince people to join them? If people cannot afford your product, it may as well not exist, right?

So make something that people can have, and see where that takes you.

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