I Can’t Get Behind This

The story might be a year old but I was unaware until now: someone made a beer specifically to drink in the shower.

Although my first reaction is bemusement, this is the kind of silly marketing gimmick that makes me sigh. It isn’t about the beer or the quality of same: It’s about getting drunk in a shower.

Which is not me being judgmental; that’s a 10% beer that someone wants you to take into the shower. Those conditions are prime for raising someone’s intoxication levels rapidly. I’m just not sure I’m comfortable with that.

Then again: I don’t have to drink it!

This will be the last post for this week; it’s my birthday and I’m taking Friday off. Regular postings next week!


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