I’m not the biggest fan of the NE IPA style, which I had wrongly thought of as just being a hazy version of the grapefruit IPAs I used to get. Thinking of it that way made it easy to dismiss a style that was, I felt, both boring in its mining of flavors I was burnt out on, and visually unappealing due to ‘laziness’.
Turns out, there’s a lot more to it, and this story on Old Nation Brewing demonstrates. They were opposed to the style too and now they’re making it (and money) hand over fist. All in all, pretty cool and a good reminder for myself that professionals make it look easy and only a fool thinks it’s as simple as they make it look.
And sometimes, I’m the fool.