As we move further into a techo-centric life, Big Data is having a greater impact of everything…including drinking habits.
Here’s what I want to emphasize: when I talk about things like corporate takeovers, or racism, or other social issues on what is supposed to be a beer and homebrewing blog, I’m doing it because it all ties together. We do not drink beer or otherwise move across the time and space of Earth in a vacuum. (The Earth itself is another story).
I feel we should do our best to understand some of those very complicated forces that impact our lives, doing our best to choose the wisest path we can. Knowledge about what Big Data accrues from our habits is important, because I know that they will use that knowledge to manipulate people and only an informed citizen can truly make choices.