I really appreciated this in depth look at what IBUs mean and are used for in the beer world. It’s informative and will help me have better discussions further on about what IBU means and does for beer.
It also helps guard me against the use of IBUs as a sales tactic (if you didn’t read the article I’ll summarize: it’s bullshit) and any knowledge that allows me to be less prey to the forces of marketers is good.