While I have a backlog of stuff to post, this is coming to the forefront because of the timely nature of things. Beer things, not the scary other things happening.
When craft brewery Wicked Weed sold to ABInbev it set off a wave of criticism in the industry.
Haven’t heard of WW? Me neither-but they were apparently beloved in their community and made some pretty good beer.
This article really digs into the meat of what’s going on and why ABInbev is buying these brands and I thought that it would be pretty informative to bring to my readers, too.
Then Lagunitas sold out to Heineken not even a week later. Heineken is the second largest brewing conglomerate in the world.
I’m reading that between Heineken and ABInbev, that’s 40% of the market. Globally. 4 of every 10 beers sold in the world goes to them.
As a result, the more craft breweries that sell out-and that is what it is-the graver my concerns about being able to get good beer at a fair price become. Especially in light of stories like this, about an illegal inducement campaign.