On Labeling

I think that this guy has said most of what needs to be said when it comes to what smaller breweries need to be thinking about when they name and label their beers. I believe it needs to be read and considered because shelf space is at a premium, especially in Portland and marketing your beer is a frequent source of discussion here.

There’s a great deal that can and has been said about the way Budweiser markets their beer but nobody ever looked at the name or label of one of their beers and got upset. There’s a reason for that and it is something those deciding to market those ales ought to be aware of.

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