Look at this:
I mean, just look at this!
Those are two different pictures I took at the Fred Meyer on 28th and Broadway and it doesn’t even cover the entirety of the craft beer section or the selection of 22oz beers available.
That is an absurd amount of choices, choices that, for the most part, beer writers don’t talk about. It’s the kind of thing that gives me option paralysis. But this is what most consumers are looking at, every time they want to buy a craft beer: these are the choices. And we don’t talk about them! How does that make any sense?
Don’t get me wrong: I know that Belmont Station, Beermongers, John’s Market, Saraveza, etc, are all doing a huge service to beer lovers in Portland. I just feel as though there is something that doesn’t get talked about much and maybe it’s time to take a swing at that.
So I’m going to ask some of the larger craft breweries what their best selling beer is, one that I can easily buy in a grocery store, and then purchase and review it. It’s going to take me awhile, I know, so bear with but I think it’ll be valuable both as a drinker and writer, as chance to look at what’s making these popular beers popular beyond marketing, and hopefully for a reader, as a way to narrow down the field when looking at all these choices.