I’m probably being unnecessarily uptight here but the name of the barrel aged beer and whiskey fest this weekend feels overly puerile. Perhaps that’s the point and this event is meant to be a bit loosey-goosey? I dunno. It just feels like I keep coming across beers and festivals that want to allude to somebody’s penis and I’m over it, especially when it’s not very clever.
I bring all this up because I’m getting to attend, though. No point it talking about it otherwise, right? So let me tell you about the beers I’m looking forward to…except that, in a genius stroke of marketing, the website lists only the brewers at the event and mentions nothing about the ales that will be served.
The whiskey guys all have it figured out: their page is full of description and is easy to navigate. Some anchored links so users could bounce from one distillery to another quickly would improve it but aside from that, at least all I have to do is scroll down.
The beer page makes two massive mistakes: first, it doesn’t tell you what specific beers are going to be at the event, and second, it forces users to click through to get to more information, information that is nothing more than a profile of the brewery. So not only is information being kept from me (which I’m not too irate about, as it’s likely they don’t know) but I have to click through to reach a dead end, and this does irritate me.
Still, I am going and there will be a review of the event on Wednesday.
Also, this cool site came up via my Twitter feed: http://beerlabelsinmotion.tumblr.com/