Draft Magazine has been making waves lately with this article, questioning if the craft beer market will fall. My response to this can be summed up in this guy’s blog post (but not his writing style. The bold, man! Take it easy.)
Still, anyone who has paid any attention to economies at all for the past ten years should understand: there is no such thing as a perpetual boom. Planning for the lean times is just smart.
I don’t think that fire will rain down from the sky, nor do I think cats and dogs will start living together but I do think that eventually, people are just going to say: I don’t have money for $10 six-packs.
Hell, I don’t have money for that now! That’s why I brew my own!