Maybe the women out there can explain this story to me. I’ll agree that women are foolishly ignored when it comes to marketing beer, but is it really the color and the head that turns women away? Would it really be the addition of fruit or tea flavors that would increase the attractiveness of beer to women?
Because as someone who likes beer (and food) all I really need is for someone to say: Give this a shot.
Hell, at the last 52 Weeks post, I had a nice conversation with a woman who had come up to the bar wondering what she ought to order, and asked me what I was drinking. I treated her like anyone else who wanted a beer, and she bought what was in my glass! (Well, not literally, but you get the idea.)